Young, fresh faced women were chosen as the poster girls for brands selling products to make women look and feel young again, or maintain that ever essential ‘youthful glow’.
But now it seems that fashion and cosmetics companies in particular are moving towards a somewhat older group of models.
At 80 years old, author Joan Didion was announced as the new face of Céline for SS15 and is the subject of a new photography show – and she is not the first older woman to have been chosen by big brands.
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