I look at the ratings for Fox, CNN and MSNBC every day. Even before Mother Jones began poking holes in O’Reilly’s reporting this time last week, O’Reilly was having a blockbuster month, sometimes drawing more than 600,000 viewers in the demo. (The 25- to 54-year-old demographic is the currency for buying and selling ads on cable news channels.)
For example, take February 18, before the controversy began: O’Reilly’s lead-in at 7 p.m., “On The Record with Greta Van Susteren,” had 324,000 viewers in the demo. Right at 8 p.m., when O’Reilly came on, he gained an additional 200,000. Among total viewers, he added 1 million at the start of his hour.
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Related: O’Reilly has ‘full support’ from Fox News chief
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