Despite a number of delays and setbacks over the past several months, on Tuesday night Bloomberg L.P. successfully launched its highly anticipated “flagship digital destination,” Bloomberg Business.
The site is intended to serve as a central hub for all of Bloomberg’s media outlets, allowing visitors to access content from Bloomberg News, Bloomberg Businessweek and Bloomberg TV, as well as a number of new channels. With the goal of streamlining the company’s services, the new portal has done away with Bloomberg.com and Businessweek.com, bringing both entities together under one roof.
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“Bloomberg Business unifies our news and media assets, something I’ve been particularly focused on since returning to the company last year,” he continued. “For the first time, our users will easily be able to capitalize on the combined strengths of our global media assets, which are unmatched.”
