BuzzFeed Bolsters Latino Readership With Immigration Coverage, Viral Content

BuzzFeed is now read proportionally more by Latinos than white Americans, the site’s editor-in-chief Ben Smith announced in a memo to staff Tuesday.

“[BuzzFeed’s] reporting on Latinos has been out in front, covering our community with truly humanizing stories about Latinos fighting, protesting, fasting for immigration reform,” the NAHJ wrote in a press release at the time. “The editorial staff doesn’t wait for politicians to argue in DC to write an immigration story. They don’t wait for national guard troops to get sent to the border to write a story. They go out and get it done.”

The Huffington Post