Chelsea’s new shirt deal worth ‘$62 million annually’

Financial details were undisclosed but English Premier League leaders Chelsea’s deal with the Yokohama Rubber Company is reportedly worth $62 million a year allowing the tire manufacturer to emblazon its brand across the front of the London club’s shirts for five years starting next season.

The deal is second only to Manchester United’s agreement with Chevrolet — worth $81 million a year — and demonstrates the English Premier League’s continuing global appeal. Chelsea’s current kit sponsor is South Korean company Samsung.

Read: Shirt sponsorship gold rush: Brands compete to get names on soccer clubs’ kits

Read: Another FIFA about-face: 2021 Confederations Cup not in Qatar

CNN