“We’re always seeking out new audiences and advertisers, and it’s more important than ever to tailor content to suit the platform,” Andrew Morse, senior vice president and general manager of CNN Digital, said in a statement.
The publishers also want to explore a new form of advertising. CNN, for instance, has sold an exclusive sponsorship for its Snapchat channel to BMW North America, according to a spokeswoman for CNN’s parent company Turner Broadcasting.
Snapchat shares in the ad revenue that publishers earn from the snaps.
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Factset: FactSet Research Systems Inc. 2015. All rights reserved.
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