#CurlPower Hashtag Encourages Women To Put Down The Flat Iron & Embrace Their Curly Hair

Earlier this week, Dove debuted a video entitled “Love Your Curls.” The heart-warming campaign inspires young girls to be confident and proud of their natural hair, which ultimately sparked the “Today” show’s week-long series, #CurlPower.

The network asked viewers to share photos of their “lovely locks,” invited experts to talk hair maintenance and challenged women to stop straightening their curls. The social media call-out was successful in gathering reactions and images from women on Twitter who were rocking their naturally curly hair.

Scroll down and check out these gorgeous girls and women with #CurlPower.

Curly hair, don’t care. @TODAYshow #curlpower pic.twitter.com/kzCb0gbQKY

— Heather McLaughlin (@McHeather28) January 20, 2015

— Michelle Zambrana (@meeshsparks) January 21, 2015

#curlpower #curly My hair curly it will look short. Then I wrap it and boom a pretty bob! #washngo #DAREALIZTHKCHK pic.twitter.com/dFIOVy0KWC

— PineWife (@DAREALIZTHKCHK) January 23, 2015

#curlpower @TODAYshow Zoe’s not afraid of her curls! @hashtagzoe_ pic.twitter.com/kTHM882IaW

— Viki Nazarian (@Viki_Nazarian) January 20, 2015

The Huffington Post