Despite efforts, Latino enrollment in Obamacare lags

Nearly a third of the ACA’s media budget this year is focused on Hispanic media, tripling the 10% spent on reaching Latinos last year, according to Health Secretary Sylvia M. Burwell.

Providing in-person assistance, however, takes time. A session can easily run 90 minutes to two hours, and several meetings are often needed to explain how insurance works and what the options are. Even though applicants may qualify for tax credits, many will still have to pay a monthly premium. And people who have gone without insurance for years might not feel the need to buy it.

Kaiser Health News is an editorially independent program of the Kaiser Family Foundation.

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