Buying a home used to mean hiring a licensed real estate agent and visiting place after place, until you found the one you liked. These days, thanks to the Internet, buyers can browse real estate listings whenever and wherever they want. But even with technology, red tape and hidden costs abound.
Now, internet-based realtor Square Feet has a service that could help home vendors to save money.
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Dottie Herman is president and CEO of New York real estate company Douglas Elliman. “For most people, it’s the largest investment they make in their life,” she says. “People will pay for a service that they feel is a benefit to them. And to me, would I look for the cheapest doctor when I was having surgery? I don’t think so.”
Technology may not put the broker out of business but it will let us decide whether or not we need one.
