The study argues that Facebook has created a new line of workers that didn’t exist before: social media managers. Those 189,000 people (according to Deloitte) are responsible for promoting a brand on Facebook and other social media sites.
Deloitte estimates that Facebook’s marketing platform added $148 billion to the global economy last year. Facebook app makers bought software developer tools, adding $29 billion to the economy. And consumers’ purchases of smartphones and modems “motivated by Facebook” added another $50 billion.
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Factset: FactSet Research Systems Inc. 2015. All rights reserved.
Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.
