Hershey lawsuit angers fans of British chocolate in U.S.

In the lawsuit, Hershey said LBB violated its trademarks by importing chocolate bars popular in the United Kingdom, such as Toffee Crisp, Yorkie, Maltesers and Cadbury.

Hershey argued that the black and orange packaging of Toffee Crisp too closely resembles that of its Reese’s brand. Hershey says consumers might also confuse the U.K. brands Yorkie and Maltesers with its York and Malteser products.

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