Although potato chips continue to be the top-selling salted snack in terms of pounds sold, tortilla chips have been increasing in sales at a faster pace than potato chips, especially during this time of year, according to Tom Dempsey, CEO of the Snack Food Association.
And, it’s not just tortilla chips selling at such high rates either.
Tortillas — not the chips but the round flat breads used to wrap burritos – have been outselling hamburger and hot dog buns at supermarkets and retail food stores since 2010.
And salsa has been the new ketchup since 2008, according Jim Kabbani, CEO of the Tortilla Industry Association.
One of the factors that contributes to that growth is immigration. As the Latino population grows, so will the variety of foods that cater to them. Especially since the Mexican-American population makes up the largest Hispanic group in the United States.
Another factor that plays into the growth is that non-Hispanics have become more adventurous eaters, and companies want to cater to that, Kabbani said.
–
While they’re known for their kettle-style potato chips, Kettle Brand also sells tortilla chips, which they market as the “healthier alternative.”
“Unlike other plain tortilla chips brands, we focus on all-natural, organic and carry non-GMO ingredients,” McCullagh said.
After all, who wouldn’t want to get a piece of the tortilla chip’s multibillion-dollar industry that is exponentially expanding year after year?
To each their own, I say.
Granted, I’m not complaining. I love tortillas chips and potato chips, in every shape, size and flavor. But I’m keeping an eye on the snack table in case these tostadas make a full-blown culinary takeover during game day.
This post originally ran in January 2014
