Sorry, I can’t contain my excitement about this one.
Remember the #LikeAGirl ad, which became a sensation last summer? It’s now been viewed online more than 80 million times worldwide, according to the company behind it, Always, a maker of sanitary pads. And it’s about to reach even more viewers.
The powerful video so clearly demonstrated how the phrase “like a girl” gins up negative and weak stereotypes.
When adolescent girls, older women and boys were asked to demonstrate how to “run like a girl” or “fight like a girl,” their arms flailed as they ran and awkwardly slapped instead of throwing powerful punches.
Contrast that with prepubescent girls, girls 10 and younger, who when asked to do the same thing ran as fast as they could and hit as hard as they could.
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In addition to unveiling a 60-second clip of the video during the Super Bowl, Always is sending Karlie Harman, a 15-year-old quarterback and the only girl on her football team in Northern Virginia, to the Super Bowl as a #LikeAGirl ambassador.
The brand is encouraging people to share the video and what they proudly do #LikeAGirl on social media during the game.
“We can change the meaning of words. That’s what we are taking a stand on, and our message, which we hope will inspire girls, women, boys, is that we can make the everyday ‘like a girl’ to mean amazing things,” Always’ Francisco said.
“I think our girls deserve that.”
What do you think about the #LikeAGirl ad being shown during the Super Bowl? Share your thoughts with Kelly Wallace on Twitter or CNN Living on Facebook.
