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Wix is hoping to take a play from Apple’s book — and make a name for its brand with the 100 million people watching the Super Bowl.
Founded in Israel in 2006, Wix lets businesses and individuals build their own websites — no coding experience required. It has 900 employees, 58 million registered users (80% of whom are small business owners) and offers its services in 11 languages.
Like Apple, Wix (WIX) is entering the Super Bowl after a recent IPO: It went public in November 2013.
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