Talk
Interview by JEFF HIMMELMAN
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You recently did a tour with $20 tickets and $4 beers. Is it your goal going forward to keep it affordable? Yeah. Even if you’re not a big fan, you’re like: “Let’s find something to do tonight. It’s $20 to see Kid Rock. I like one of his songs, whatever!” The scary part is, you’re going to find out who your audience is, very fast. If nobody comes for $20, it’s about time to hang the hat up.
A version of this article appears in print on February 8, 2015, on page MM14 of the Sunday Magazine with the headline: ‘There’s No Winning That Battle’. Today’s Paper|Subscribe
