Keith McCullough is nothing if not committed. “For better or worse, I’ll die here,” he says in reference to Hedgeye Risk Management, the independent investment research firm he founded in 2008. “Sink or swim, that’s what we have.”
McCullough sees himself as fighting for the little guy over entrenched interests. He tends to describe his Stamford, Connecticut-based firm, which sells investment advice to institutions and individuals, in antagonistic terms: against traditional Wall Street research, against financial media, against pretty much every market pundit.
In turn, McCullough attracts antagonism. A former hedge fund manager, he is largely known in certain segments of the financial media for his social media feuds with certain segments of the financial media: CNBC’s Jim Cramer and Steve Liesman, their former colleague Ron Insana, blog ZeroHedge, Bloomberg’s Joe Weisenthal, hedge fund manager Doug Kass and prospective-customer-turned-critic Carmine Pirone, to name a few. (The fight with Pirone escalated to the point where McCullough sued him for defamation.)
Through it all, McCullough has been called a self-promoter, a fraud, a charlatan and the P.T. Barnum of finance. But he’s convinced that he’s right, and that his critics are some combination of dead wrong and jealous.
It’s that conviction — along with McCullough’s frustration with CNBC, where he used to be a frequent guest — that led him to focus on building his own ways to “tell the truth first in the most efficient formats.”
Hedgeye now has an online video channel aimed at individual investors, and has hired producers away from CNBC to run it. An outgrowth of work the company has been doing since 2010, the videos’ combination of mass-audience appeal and high-level sources, McCullough says, “is our ESPN’ing of finance.”
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Independent research is a business which has always seemed almost on the verge of being about to break through, but it’s never really been able to stick. McCullough thinks Hedgeye’s mix of single-stock research, macroeconomic analysis and daily alerts can be different. “There’s no top to this, in terms of our ability to grow content,” he says.
Hedgeye currently has 23 analysts and 57 employees in total. The company says revenues grew about 25 percent to more than $12 million last year. McCullough sees those dollars as a vindication of his views.
Hedgeye has hired an executive recruiting firm to help attract new hires, and McCullough says his company has no problem luring in talent. Perhaps, he says, that’s because “we’re in Stamford, so we’re kind of the only game in town.”
Though Stamford is teeming with hedge funds, McCullough doesn’t seem to think he has much competition in building the ESPN of finance — a point he makes with a reference to hedge fund giant Citadel and college hockey.
“If the captain of Cornell, who’s elected by his teammates, was running money at Citadel and decided to open up Hedgeye II, that would be my first very relevant competition.”
