The directive comes from Steven Wheeler, a senior designer at online clothing company Betabrand.
We’re at the company’s San Francisco headquarters in a little room in back of their retail front that functions as the photo studio. I do as I’m instructed.
Here’s what shows up:
The team—two photographers, Wheeler, Betabrand CEO Chris Lindland and a handsome bearded model— is in the middle of a shoot for the Flashback collection, a series of clothes that turn whoever wears them into invisible, ghostly silhouettes. Dreamt up by DJ Chris Holmes, the hoodie, hat, scarf and suit are made from the same reflective material you find on the side of tennis shoes and safety gear.
Glass nanospheres are bonded to the fabric and act as little reflective lenses, which gives the clothes their shine. “It’s taking light and shoving it right back into the camera, which is what blows up the exposure,” Wheeler explains.
–
21 Awesomely Well-Designed Products We’re Dying to Own
15 Incredible Photos That’ll Remind You to Be Awed by Planet Earth
Subscribe to WIRED magazine for less than $1 an issue and get a FREE GIFT! Click here!
Copyright 2011 Wired.com.
