Expanding … but not too quickly. The company currently operates just 63 restaurants worldwidebut 16 of them are in the metropolitan New York City area.
And Shake Shack has already planted outposts in several global markets, such as London, Moscow, Kuwait, Turkey and the United Arab Emirates.
Shake Shack has said that it wants to expand relatively slowly. It is targeting 10 new locations in the U.S. a year as well as more international locations.
Related: 8 of the world’s craziest fast foods
The strategy has been extremely successful so far. Shake Shack reported revenue of $83.8 million in the first three quarters of last year, an increase of more than 40% from the same period in 2013.
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