Shake Shack Will Be A Fast-Food Role Model – If It Doesn’t Lose Its Way

Shake Shack has a chance to be known for more than just burgers: It could also be a role model for the fast-food industry.

The burger chain’s motto is “Stand for Something Good.” And it has made a point of noting that it pays its entry-level workers more than the minimum wage — a rarity in fast food.

So as Shake Shack begins its journey as a public company on Friday, people will be watching to see if it can keep offering higher-than-average pay and good service, even as it grows into a global chain that answers to impatient stock investors.

Shake Shack founder and USHG CEO Danny Meyer wrote a book, Setting the Table: The Transforming Power of Hospitality in Business, arguing that companies that prioritize workers before guests and investors tend to be more successful.

“This will certainly be the most ambitious of anything that they’ve done to date,” Darr said of Shake Shack’s expansion plans, “but they have a pretty spectacular track record.”

The Huffington Post