New Jersey designer and mom-of-three Mindy Scheier was getting her kids ready for school one morning when her 10-year-old son Oliver asked her if he could wear jeans that day. Though a seemingly simple request for most kids, wearing jeans to school was a nearly impossible feat for Oliver, who has muscular dystrophy and must wear leg braces in order to walk safely. Not only do mainstream brand pants not fit over Oliver’s braces, but his muscle weakness prevents him from buttoning and unbuttoning them.
“I was faced with a difficult decision, do I let my son walk safely into school in sweatpants and his braces on — no jeans,” Scheier recalled. “Or do I let him walk into school in jeans but without braces, which is unsafe but would allow him to hold his head up high because he looks like the other kids do? It was at that moment that I decided that no mother should have to make that difficult decision for their child.”