After initially rejecting an edgy advertisement about domestic violence in the National Football League, Sports Illustrated magazine has decided to run the ad on its website Thursday, just a few days before the Super Bowl.
The ad, created by the progressive advocacy group Ultraviolet, includes a dramatic video of a uniformed football player tackling a woman without a helmet. The video notes that 55 domestic abuse cases in the NFL have gone unanswered under the leadership of league commissioner Roger Goodell, and it ends with the hashtag “#GOODELLMUSTGO.”
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“We are thrilled that public scrutiny has persuaded Sports Illustrated to reverse their decision on our ads addressing the NFL’s domestic violence problem,” Chaudhary said. “The issue is and always has been that an astonishing 55 cases of domestic violence have gone unanswered under Commissioner Roger Goodell’s tenure at the NFL. Going into Super Bowl Sunday, we cannot allow the issue of domestic violence to be swept under the rug.”
