The Super Bowl ad you must watch

Of the slew of expensive ads streaming into our living rooms courtesy of this Sunday’s Super Bowl XLIX, there’s one commercial that I hope all 100 million viewers watch carefully.

It’s only 30 seconds long. The visuals pan the inside of a family’s house with a few pictures of kids on the walls. The dialogue is simple. A woman orders pizza from a 911 operator. After a moment of frustration, the dispatcher catches on that this woman is in trouble, and pretending to order pizza from 911 is the only way she can call the police.

This commercial, created by the advocacy group No More, is the only TV ad that has ever made me bury my head in my hands and sob. Listening to the woman ask for help reminded me of the two policemen who came to my home 23 years ago when my abusive husband choked me and beat me so severely I thought he would kill me.

With the recent controversy over Baltimore Ravens’ running back Ray Rice, and San Francisco’s Ray McDonald alleged sexual assault of a woman, the NFL badly needs some good PR when it comes to violence against women.

And please, take half a minute on Superbowl Sunday to watch this ad.

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