Mattel is on a mission to keep its product line relevant to today’s technological world, so expect brands like Barbie, Hot Wheels, and Thomas to get digital treatment too someday. Mattel executives wouldn’t say what’s next, but a fully explorable Barbie house and the experience of driving inside a blazing orange Hot Wheels race track are a natural fit, they said.
Mattel isn’t totally ditching the classic View-Master product design, though. The old version relied on thin, cardboard disks called “reels” that featured pairs of stereoscopic images on transparent film. In this new model, disks still carry content. But you don’t slip them into the viewer. Instead, you point your viewer at them, scan a unique design (like a QR code), and 3-D images pop up.
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