This Sunday, for the first time ever, the National Football League will run a PSA during the Super Bowl that directly addresses the country’s domestic violence and sexual assault crises.
The PSA was created by the advertising firm Grey New York for the NFL and No More, a five-year-old coalition of groups dedicated to fighting domestic violence and sexual assault. No More teamed up with the NFL to create football-focused PSAs after a number of the league’s players became embroiled in child or domestic abuse-related scandals.
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If you’d like to learn more about the No More campaign, you can visit NoMore.org.
