John Liu, the Marketing Director of Zenit, a Chinese company that sells high-quality wooden toys, said that he first realized two years ago that there was a strong opportunity to sell in China.
Zenit launched their product on the Mainland in 2013, and made $500,000 in their first year of operation. Now, China accounts for 20% of the company’s export volume. Liu says it’s simple: Chinese parents want higher quality, safer toys.
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