For now, most dating startups are laser focused on growing their user base.
“I think 10 or 15 launch every week, and at the end of the year, about one or two of them will actually still be up and running,” said online dating analyst David Evans. “It’s so easy to throw an app out there … The market is flooded by Tinder clones. The ideas aren’t transformative.”
Related: Find that hot girl you passed on the street with Happn
Yagan, who heads up IAC’s The Match Group (which encompasses Match.com, OKCupid and Tinder), agreed.
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The gaming industry is a major revenue generator, but the content on dating apps changes organically as people become newly single — or taken.
“The value [dating apps] bring and the connection to the offline world allow for [premium pricing],” he added.
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