The game will feature 15 first-time Super Bowl advertisers.
“If you would have told me 10 years ago that Chevy wouldn’t be in the Super Bowl, but that Wix.com or Dove products for men would be, I’d be very surprised,” Richard Kirshenbaum, the CEO of ad agency NSG/SWAT, said on CNN’s “New Day.”
“But there’s a new lineup. There’s a new America,” he added.
Wix, a website-building company, is one of the first-timers. Chief marketing officer Omer Shai told CNNMoney that it prepared almost a dozen “teaser” ads ahead of Sunday.
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