But Nannies by Noa is all her brainchild. The idea came about as a result of a challenge, made in jest by her mother: Find a better babysitter for their family. (Mintz was critical of their own.)
She did just that — and then she starting helping her mother’s friends find nannies.
“I found it fun to get to know a family and their needs — and find a babysitter who matched that,” she said. It was the summer of 2012, before she entered 7th grade.
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While Mintz said she has other business ideas, she also wouldn’t rule out other careers.
“First I need to finish high school, and then perhaps I’ll launch another company. We will see,” said Mintz.
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