As East Coasters prepared to hunker down for a supposedly historic blizzard, locals in search of a cuddle partner flocked to mobile dating app Hinge.
The service, which connects people based on mutual social connections and physical location, experienced a surge in usage on Monday. Karen Fein, director of marketing at Hinge, told HuffPost via email that before the snow started falling, Monday had been a typical day for the app. But around 3 p.m., once the wintry weather had descended and many young professionals began making their way home, people started signing on in droves.
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Used in 29 cities nationwide, Hinge is a mobile dating app that introduces people to friends of friends through Facebook. The app curates daily potential matches based on interactions with past Hinge connections. According to figures provided by the company, 99 percent of users are college-educated, and their most popular industries include banking, consulting, media and fashion.
