Richard Branson is the founder of Virgin Group. Paul Polman is the CEO of Unilever. The views expressed are their own.
Though the public rarely notices, businesses succeed because of their planning. To see what is happening now, while positioning yourself to make the most of the future, is ultimately the key to turning a profit. Indeed, more than having the start-up capital or the latest hit piece of technology, knowing what the future might bring is a critical component of success in business.
Of course, when it comes to climate change, we don’t know everything that’s in store for us — the likely impact and consequences are still an issue of intense debate. But the outlines are clear enough to make it worth our time to start planning ways to fight it and to allow us to make money along the way.
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