The target audience is families and friends of young people at risk of radicalization, young people themselves, and the wider public, according to a government news release.
Entitled “Stop jihadism,” the website opens with a two-minute video which borrows the kind of visual codes normally employed by cyber jihadists: violent images sometimes punctuated by an ISIS flag on a Facebook page.
Then a message from a “recruiter” pops up, written in French slang:
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Terrorism expert and journalist David Thomson told Le Figaro newspaper he doubted that this kind of government counterpropaganda would have any impact on young would-be jihadists.
“However, it may have positive effects on the awareness of families, who can then understand better what is going on and call the famous anti-jihad toll-free number,” Thomson said.
CNN’s Sandrine Amiel and Ariana Williams reported from Paris and Laura Smith-Spark from London.