Ivory Coast’s natural hair movement is turning heads

“I have one friend who has natural hair, and she has to wear a wig to work. They will not even let her inside the building with natural hair,” says Azi Oyourou, founder of Re-Zen Up, one of the few salons in the capital that specializes in natural hair styles.

The tide is slowly starting to turn, however, thanks in part to the efforts of a community movement, Nappys de Babi.

The group currently hosts bi-monthly meet-ups where participants exchange stories and tips on how best to care for natural hair.

“My hair was breaking and one day I just decided to clip it. It was something I just did for myself with no motivation to start a movement,” says Mariam Diaby, the group’s founder.

“I think hair and self esteem are linked. I know my own self-worth as a black woman has been linked to my hair and I developed more self-confidence when I started wearing it natural,” she says.

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CNN