So, it appears that the ever-political Kingsford charcoal brand has decided to pick a fight with the National Collegiate Athletic Association. Wait, what?
Here’s a first: An endorsement targeting the NCAA. Kingsford is selling charcoal bags featuring Ed O’Bannon’s image. pic.twitter.com/OtyFjbel1u
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O’Bannon headed up and won a lawsuit against the NCAA last year over a rule that disallowed college athletes from seeing a cent of the money made off their images and likenesses in NCAA broadcasts and video games. It was and remains a big deal.
