Driven by a contract with car manufacturer Chevrolet, Manchester United’s $70m a year deal is a big part of the EPL’s 36% rise in shirt sponsorship income on the 2013/2014 season, reports Repucom.
Factor in a kit deal with manufacturers like Nike and Adidas and leading clubs can generate over $75 million a year from this revenue stream, according to recent data from Forbes.
But’s it not just English clubs that are benefiting from these kind of deals to ensure brands’ names are splashed across the front of their kits.
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