SkyMall, a company known mainly for trying to sell you things no one needs while you sat on an airplane, filed for bankruptcy on Thursday.
The company didn’t sell much from the catalog in recent years. Instead it sold a good chunk of its products online. But it still relied on people looking at the catalog on the plane to drum up interest in its website. And, with in-flight wifi, that was happening less and less.
SkyMall built a business on boredom, and people are less bored on planes than they used to be.
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Last year Wired went out a limb and predicted what SkyMall will look like in the year 2040.
Now we’ll never know if they were right.
