Cancer advocates are letting their hair down, but they’re not getting too comfortable.
Wednesday marks World Cancer Day, the advocacy event that raises awareness and funds for organizations that support patients and research.
One group is spreading inescapable facts — eg. 14 million people are diagnosed with the disease every year — in a hair-raising way that has already gotten donors to give 1.7 million Canadian dollars (about $1.35 million), so far.
The #NoHairSelfie campaign has enlisted activists to shave their heads and post an image of their shiny noggins to social media. The Canada-based initiative is raising funds for the Princess Margaret Cancer Foundation (PMCF), which supports its sister treatment facility.
Meet some of the brave folks who aren’t wasting time splitting hairs.
Gary Slaight winces as Toronto mayor John Tory prepares to cut his hair during a #NoHairSelfie event at #thepmcf pic.twitter.com/PneAp8EQX2
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LOVE IT! Here’s mine-a throwback! #nohairselfie @WorldCancerDay More about my cancer: http://t.co/zYegRlygpV pic.twitter.com/0tQqJg25Te
— Rachael Yahne (@RachaelYahne) February 4, 2015
Learn more about the #NoHairSelfie campaign here and how you can support the Princess Margaret Cancer Centre here.
