The pangolin is now a little safer because of you.
Last year, after I wrote about the illegal trade in these artichoke-shaped, scale-covered mammals, CNN Digital readers donated more than $20,000 toward the shooting and production of an anti-pangolin-poaching public service announcement (say that three times fast … ) and media campaign.
The PSA is now airing in Vietnam, which is a hub of the illegal trade.
Hosted by a Vietnamese newscaster, the advertisement is expected to be seen on 60 national and provincial television channels in the country, and is airing on at least 20 stations as of this week, according to Education for Nature Vietnam, a environmental non-profit that commissioned the PSA.
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