The company announced a new suite of tools Thursday for mobile app developers, including better analytics and modules that let app makers show ads sold by Yahoo and promote their wares on Yahoo’s 34 sites and apps.
The suite, unveiled in San Francisco at the company’s first developer conference, is Yahoo’s bid to win the hearts of mobile app developers, whose software is the largest growth area in what is fast becoming the dominant way that consumers globally are accessing the Internet.
Yahoo’s chief executive, Marissa Mayer, told the roughly 1,000 developers at the conference that the average American smartphone user spent 177 minutes on mobile every day.
At Yahoo, she said, “mobile went from being a hobby within the company, with 50 people working on it, to a quarter of our company.” Elaborating at a news conference later in the day, she said, “This is about taking some of what we’ve learned and making it more broadly available.”
–
Building on its acquisition of the start-up Flurry last year, the Internet company is seeking to broaden its influence with mobile application developers by offering them better analytic and advertising services.Read more…
Why is Hewlett-Packard undermining its own networking business? Current events. Businesses now want open-source software on the cheapest boxes possible.Read more…
Follow
