Aiming to Ease App Discovery, Apple Pairs With Pinterest

There are more than 1.4 million mobile applications in Apple’s App Store. This is a good thing for Apple’s customers, because the choices are practically endless. This is also a bad thing for Apple’s customers, because the choices are practically endless.

Unless you have a good idea of what you’re looking for, it can be tough to stumble upon novel, surprising items among Apple’s sprawling garden of apps.

Pinterest, the popular social bookmarking start-up, thinks it has a fix for this. The company is unveiling a new product on Thursday that could make it easier for people to discover new smartphone apps without even having to go into Apple’s App Store.

The product, called App Pins, aims to do the same thing for smartphone apps that Pinterest’s service has done for photos, recipes and many other types of websites. In short, the service is a type of digital corkboard that lets visitors save, or “pin,” items they like or places they want to go.

App Pins aims to do for smartphone apps what Pinterest’s service has done for photos, recipes and many other types of websites. In short, the service is a type of digital corkboard that lets visitors save, or “pin,” items they like or places they want to go. Read more…

Dick Costolo, chief executive of the social network, sketched out his plans for bringing in new revenue, from showing more ads in the feeds of Twitter users to helping brands hire popular users to create sponsored video content.Read more…

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The New York Times