Amazon Prime was always designed to lure members into spending more. New research suggests just how much more members are spending.
Those who sign up for the retailer’s free-shipping loyalty program spend an average of $1,500 per year buying stuff on Amazon, according to a new report from Chicago-based market research firm Consumer Intelligence Research Partners.
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The Prime program, which began in 2005, is now much more than free shipping. Among other perks, Prime members receive access to a catalog of streaming music, unlimited photo storage, and exclusive access to and discounts on some products.
Amazon raised the price of membership last year by 25 percent, from $79.
