The Twitter hashtag #TheDress was still the No. 1 trending topic in the United States after midnight. By then, BuzzFeed had registered 16 million views for Holderness’s story, and it was still growing. The next-biggest BuzzFeed story this week has garnered about 6 million views.
BuzzFeed’s traffic levels — and purposefully silly, over-the-top coverage — had some of the hallmarks of cable news breaking news coverage.
According to BuzzFeed, the story helped bring more than 670,000 people to the site simultaneously as it peaked during prime time.
–
“This was the best day of Twitter yet and it was a privilege to share it with you all,” tweeted Matt Ford, the national editor for The Atlantic.
Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2015 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2015. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2015 and/or its affiliates.
