Simply put, Disney needs its Cable Networks revenue to outpace its costs of content to continue to reward shareholders, and it needs cable subscribers to (mostly) pay for it.
College Football Playoffs is just one example: For those not following the exploding costs of sporting-related content, the recently played College Football Championship was a great example. In 2012, ESPN paid in the area of $7.3 billion for the rights to broadcast seven games per year for the next 12 years. And while the first playoff year just passed, that didn’t stop major publications from stating that the deal was a success based on — apparently — the success of one title game.
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