The recently released GoDaddy 2015 Super Bowl ad generated a whole lot of outrage from animal advocates and was quickly retracted Tuesday.
The ad, called “Journey Home,” features a golden retriever puppy named Buddy who bounces out of the back of a truck before traveling through a series of harrowing environments to get to a bright red barn.
“Buddy! I’m so glad you made it home!” a curly-haired blonde exclaims. “Because I just sold you on this website I made with GoDaddy.”
The last scene shows Buddy loaded in a box in the back of a van — driven by GoDaddy spokeswoman-racecar driver Danica Patrick — being dispatched to his new owner. As the door slams shut, the woman commands, “Ship him out.”
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One animal advocate has a suggestion on how the company can make amends.
“Since the spirit of the commercial is to show the struggle of small business owners,” says Baldwin, “Maybe they should ante up and offer some corporate support to the many small startup animal rescue organizations that take in the animals dumped at shelters nationwide after being bought, sold and then discarded.”
Have an animal story to share? Know a rescue group doing great work? Get in touch at arin.greenwood@huffingtonpost.com!
