Still too expensive? The stock trades at more than 40 times 2015 earnings estimates, a very rich priceespecially for a company that critics view as a fad.
“Rubik’s cube and Cabbage Patch Kids had huge Christmas sales once too,” wrote GamindeMedellin, a trader on StockTwits.
There is growing competition. Although GoPro is clearly the leader in the wearable camera market, Sony (SNE) debuted the Action Cam FDR-X1000V at the CES show in Las Vegas last month. Some have dubbed that a GoPro killer.
Polaroid (yes, it still exists) has a new product called the Cube. It’s a smaller and cheaper action camera alternative to GoPro’s Hero line of products.
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GoPro enthusiasts often film themselves falling from great heights. Now the stock price is doing the same thing.
Have investing questions? What ‘s the one thing you’ve been most confused about?
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