People have a hard time thinking of the homeless as humans, let alone as someone’s child, parent, brother or sister.
But a new social media campaign wants to change that, and in the process, give some homeless people permanent shelter off the streets by helping them find loved ones they’re either too ashamed to contact or have no idea how to reach. The hope is that video clips get shared so that they eventually reach the right people.
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Adler has crowdfunded $3,540 for Gottshall’s relocation expenses and says he’s raising more money to keep the project going.
This is only the latest effort to humanize the homeless coming out of San Francisco. Last month, the city’s Coalition on Homelessness released an ad campaign featuring photos and stories of actual homeless people that went up on buses and transit centers.
