Apple got millions of you to buy a more expensive iPhone.
The average price of an iPhone during the three months that ended in December was $687.30, up from $602.92 last quarter, and $636.90 over the same period last year. But that didn’t stop people from rushing to get one: Apple sold a record 74.5 million iPhones during the last three months of 2014, a 46 percent increase over the same period last year.
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Neil Cybert, an Apple analyst who blogs at Above Avalon, recently wrote that Apple will save save $3 billion this year by keeping the base iPhone model at 16 GB, rather than increasing it to 32 GB.
That decision wasn’t the best for consumers, but it sure is good for Apple and investors.
