Making such gigantic inroads in China was once believed impossible. Apple’s brand did not hold the same cache as some Chinese smartphone makers, including Xiaomi, Lenovo and Huawei. And those brands heavily discount their phones, making them far more accessible to the masses than Apple makes the iPhone.
But the iPhone’s expected success isn’t solely due to China. The iPhone 6 has proven extremely popular with customers who were holding out for a bigger Apple smartphone. The 4.7-inch screen competes much better with some larger Android smartphones, and the superior camera has helped some would-be defectors stick with the iPhone brand.
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Factset: FactSet Research Systems Inc. 2015. All rights reserved.
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