How The Founders Of ‘Who What Wear’ Built An Online Empire

“Yes, You Can Make It In Fashion” is a HuffPost Style series that profiles men and women across every area of the fashion industry and explores how they rose to the top, how they thrive and practical advice they have for young people trying to break into their world.

Whenever we hear about people hustling their way to the top of the fashion industry, we want to celebrate them (and find out everything they know). In an incredibly competitive field, anyone who can stand out from the pack deserves a ton of credit.

So we were curious to find out how two former Elle editors managed to create one of the most popular, widely-read style sites on the Internet. To get the scoop, we chatted with Hillary Kerr and Katherine Power, founders of the Los Angeles-based online fashion magazine, Who What Wear, to find out everything they’ve learned since they launched in 2006. Here’s how they built their empire:

(Katherine Power and Hillary Kerr, respectively)

On the one piece of advice they would tell their younger selves:

HK: Take more vacation. [Laughs]

KP: Honestly, I wouldn’t actually tell myself anything. I think what we didn’t know helped us get so far so quickly because I think if we had known more it would have caused so much more speculation and just over analyzation and doubt to a certain extent. So I think it was better that we didn’t know what we were getting into — we just had this very large goal that we had our eye on and it worked. So I don’t know that I would tell myself anything different.

This interview has been edited and condensed for clarity.

The Huffington Post