How to buy your first grown-up watch

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Iconic brands make for a good first splurge

“It is often safe to go with a well-known brand with a lot of history,” says Adams. “The longer a brand has been making watches the better the results in many instances.” There are at least 20 very reliable brands with a proven track record for quality. Given their popularity, they often prove easier to repair and service as the years tick by.

Don’t think of your watch as a financial investment

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