Huy Fong Foods, maker of the popular Sriracha hot sauce, is feeling the heat.
New rivals from condiment behemoths Heinz and Tabasco threaten to shake the so-called “red rooster” sauce from its perch as the leading brand of the chili pepper and garlic spread.
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Still, Tran vowed to eat the cost of any financial pressures for as long as possible.
“The consumers don’t mind where the Sriracha ingredients are coming from and that may affect our local economy if we need to downsize and cut jobs,” Tran said. “We will not let these companies influence how we produce our products and will continue to make them until we can no longer absorb the rising costs of supplies due to lower demand of our products.”
